Made for the woman
biology forgot to warn.
Sella was born in 2021 from a simple frustration: every skincare brand on the market treated hormonal changes like a footnote. For millions of women entering perimenopause, those changes weren't a footnote — they were everything.
Dr. Claire Hartwell, a biochemist based in Portland, Oregon, spent 15 years studying collagen synthesis and hormonal tissue response. When perimenopause changed her own skin overnight, she couldn't find a single product built around the science she already knew. So she built it herself.
After 40+ formulation iterations and a 12-week trial with 43 women aged 42 to 58, Sella's collagen eye patches became something rare in the beauty industry: a product that actually addresses the cause — not just the symptom.
Give back what
perimenopause takes.
We exist to fill a gap the beauty industry has ignored for decades. When estrogen drops, collagen production slows — and no regular eye cream was designed for that. Sella was. Our mission is simple: give every woman in perimenopause a product that was actually made for her biology.
No hormones. No false promises. Just honest science, transparent ingredients, and results that speak for themselves.